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BBJ pop merch

What Fresh Hell 2-way toque

What Fresh Hell 2-way toque

Regular price $28.00 CAD
Regular price Sale price $28.00 CAD
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This quote (and it's variations) by scathing wit Dorothy Parker has always been a fave of ours... and the last 2 years has found us saying it out loud A LOT. Now we've doubled-down on this wry expression of exasperation with a beanie you can wear 2 different ways. 

These premium-quality recycled-cotton toques are soft, comfortable, and made in Canada. Our unique spin is a double application of the text graphic, so you can wear it cuffed or floppy. 

"What fresh hell can this be?" graphic in durable stretch vinyl on turned-up cuff and bottom edge on reverse side. One is on the outside, and the other one is inside. (Cool, eh?)

  • 75% upcycled cotton / 20% rPET (Recycled Polyethylene Terephthalate) / 5% other fibres

  • 12" length

  • super-soft cotton feel, tiny-rib knit

  • one size fits most, unisex style

  • designed and made in Canada

  • cold water wash, lay flat to dry* (*both garment and vinyl manufacturers say their products are okay to machine wash and tumble dry low, but everything lasts longer if you don't put it in the dryer)

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